Every entrepreneur wants to create an essential website that will serve as a digital showcase in this digital age. People would walk in, browse, add products to the cart, and pay, eliminating the need for a physical store. Today all you need is virtual visitors – the people who are interested in your product and service offerings. The question is, how do you captivate online audiences to your webpage?
While web developers can build a website, they don’t know how to drive traffic to this digital destination. In the SEO world, traffic is another name for visitors who come to your site. It improves the ranking of the web page on the search engine, making your site visible to more audiences. However, an influx of traffic with diminishing conversion rates won’t do your business any good. After all, you are bringing in an audience that has no interest in your offerings.
Therefore, the goal should be to generate relevant traffic with potential leads and conversion leads. And unsurprisingly, nothing beats SEO in this regard. Ever-changing algorithms help you strategize brilliantly, increasing traffic and rankings. Do you know how? Otherwise, let us help you dig. Here are six ways to drive traffic to your website through SEO.
1. Create backlinks
Are you aware of referral traffic? These are the people who access your domain from other sites by clicking on backlinks. It’s a link to your webpage on another site, putting your brand in front of a larger audience. You can create blog posts with backlinks and post them on high authority web pages. Otherwise, feel free to generate backlinks through the resource pages. Google collects these backlinks as a sign of trust since other pages link to your site.
So, the more backlinks to your website, the higher the traffic and ranking. However, in the rush to generate backlinks, don’t sacrifice quality as Google blacklists websites with spammy and low-quality links. Use a reliable online tool to check backlinks and close the doors to penalties and negative rankings from Google. Likewise, focus on trusting Google to enjoy higher rankings and more traffic.
2. Target long tail keywords
Although short tail keywords have high search volume, it is quite difficult to rank for them on the search engine. On the other hand, targeting long tail keywords gives you an incredible chance to rank higher. For example, if you use “How to Find the Best Lawyer in California,” people can find answers to their questions through your web page. As a result, Google increases rankings and places your site among the top results. Additionally, with emerging technologies, virtual shoppers are using voice assistants to conduct research online. Since these devices can understand complex phrases and phrases, long tail keywords are useful.
3. Use online directories
These days, people turn to online directories and review sites when they need information about a business. Therefore, look for online directories with high domain authority to make sure you add your business details on a credible site. Likewise, create a niche directory, as online shoppers have different requirements. This makes visitors more confident in their decision because they think you are using a resource to meet their needs.
People generally make buying decisions based on what they hear from others. Therefore, businesses should opt for directories that allow customers to rate, review, comment and provide feedback. As each brand profile is linked to its web page, users can immediately go to the site and start shopping.
4. Examine the analytical data
When it comes to driving SEO traffic, analytics shouldn’t be overlooked. Google Analytics is a free tool that gives detailed information about the performance of your website. The number of clicks drives leads to the time people spend on the site – it helps to streamline SEO strategy. You can determine your weak points, correct problems, and drive more traffic to your site.
On top of that, use tracked links for every marketing campaign and regularly monitor your website for analytics. This will help you understand which tactics generate results and which burns money. Also, keep a close eye on visitor data to see how and where your site traffic is coming from. For example, if the rate of social media subscribers is high, you need to invest more resources.
5. Create compelling blog posts
Do you have a content marketing strategy? Even in the 21st century, content offers an opportunity to captivate audiences online. So, start creating compelling articles and blog posts that are relevant to your niche. If you run a gym, choose topics about fitness, health, or the importance of physical activity. Insert your keyword naturally and add a backlink to direct people to your site. In addition to increasing traffic, it reflects your brand as an authority figure.
At the same time, get in touch with reputable bloggers or influencers. This will help secure guest posts to reputable sites, thus increasing the chances of traffic. Likewise, you can ask the blogger to mention your brand in their review articles. Although the blogger doesn’t charge money for the mentions, you need to collaborate for mutual benefit. Most importantly, make sure your content is meaningful to the publisher’s audience.
6. Focus on mobile usability
According to Oberlo, two out of every three dollars spent on online purchases is via a mobile device. With increasing access to smartphones, Google is urging all web pages to have a mobile-friendly design. Therefore, every business should ensure responsive design to save visitors the hassle of zooming in and out. You can use Google’s page analytics tool to assess your site’s mobile layout.
Once your site is ready for use on mobile devices, you will automatically see an influx of traffic. People will start to interact with the content while browsing the page for products and services. As people spend more time on your webpage, it leaves a good impression on Google, improving rankings and increased traffic. In addition to that, pay attention to the site’s loading page. If it takes forever to load, leads and traffic might take a back seat.
Unfortunately, there are no magic tools or buttons that can generate traffic in a matter of minutes. Therefore, marketers and business owners need to develop unique and smart techniques to occupy their webpage. So why not take advantage of SEO? Optimizing your web page for the search engine can help you get higher rankings, which in turn increases traffic. Take a look at the top ranking factors – backlinks, long tail keywords, content and use them to drive traffic.