Apple Music adds classical music content from Primephonic

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Apple has acquired Primephonic, a classical music streaming service, and the company plans to integrate the app’s features and playlists into Apple Music. A version shared by Apple reveals that Apple Music subscribers will soon be able to enjoy a dramatically improved classical music experience. The company also plans to add better browsing and search capabilities, by composer and by directory, detailed classical music metadata views, and other new features to Apple Music in the coming months.

Of the acquisition, Oliver Schusser, vice president of Apple Music and Beats, said: “We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical music lovers. Together, we’re bringing great new classic features to Apple Music, and in the near future, we’ll be delivering a dedicated classic experience that will truly be the best in the world.

The Release further reveals that Primephonic is no longer accepting new subscribers and that the service will be taken offline as of September 7. Next year, Apple plans to launch a dedicated classical music app, which will feature the classic Primephonic user interface and a host of additional features.

If you are an outgoing Primephonic subscriber, you will receive a pro-rated refund to the original payment method based on the days remaining in your subscription. You will also get six months of Apple Music for free. This will give you access to all classic Primephonic albums in lossless formats, as well as hundreds of classic albums in Apple Music’s Spatial Audio. Primephonic will send emails to current subscribers with additional details and a link to use the free Apple Music subscription in the coming days. For more information, see the FAQ section on the Primephonic website.


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