In an effort to expand its classical music offering, Apple recently announced the acquisition of the classical music streaming service Primephonic and will launch an app dedicated to the genre in 2022.
According to The Verge, the tech giant said it will integrate the app’s features and playlists into Apple Music.
The result will be “a dramatically improved classical music experience,” Apple said. There will also be a standalone classic Apple Music app coming sometime in 2022.
As of today, Primephonic is no longer accepting new customers and the service as it exists today will be closed on September 7th.
Apple says that Primephonic’s playlists and “exclusive audio content” will be the first to be integrated into Apple Music. Ultimately, it will add “the best features of Primephonic, including better browsing and search capabilities by composer and repertoire, detailed displays of classical music metadata, as well as new features and benefits.”
To show how serious Apple is in attracting classical music fans, the company said that a “dedicated classical music app” will be launched next year that will use “the classic Primephonic user interface that fans use. have learned to love “.
Primephonic was launched three years ago, and his team say this deal is all about scale and reaching more listeners.
“As an exclusively classical startup, we cannot reach the majority of the global classical listeners, especially those who listen to many other musical genres as well,” the company wrote in a note on its webpage.
“So we concluded that to achieve our mission, we must partner with a leading streaming service that encompasses all musical genres and also shares our love for classical music,” the company added.
According to Primephonic’s FAQ, customers with an active subscription will receive a pro-rated refund. They will also receive a code to redeem six free months of Apple Music.
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