Apple acquires classical music service Primephonic and will launch application dedicated to classical music



Apple announced today that it has acquired the classical music streaming service Primephonic and will integrate it into Apple Music.

Primephonic offers an “exceptional listening experience” with search and navigation features optimized for classic audio, as well as handpicked recommendations and “contextual details about directory and recordings”.

“We love and have a deep respect for classical music, and Primephonic has become a favorite with classical music fans,” said Oliver Schusser, vice president of Apple Music and Beats. “Together, we are bringing classic new features to Apple Music, and for the near future, we will deliver a dedicated classic experience that will truly be the best in the world.”

Apple says that with the purchase of Primephonic, ‌Apple Music‌ subscribers will enjoy an enhanced classical music experience. It will start with Primephonic playlists and audio content, and in the coming months Apple will deliver a dedicated Primephonic experience with enhanced browse and search capabilities by composer and repertoire, better classical music metadata, and more. .

Primephonic will go offline on September 7th and is no longer available to new subscribers. Next year, Apple announces the launch of a dedicated classical music app that combines the classic Primephonic user interface with additional features.

Current Primephonic subscribers will receive six months of free access to ‌Apple Music‌ with access to hundreds of thousands of classic albums that support Lossless and Spatial Audio.

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